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Sessions

 

Tuesday, March 6

1:15 - 2:15 pm

Opening Keynote

Unleashing the Power of the Science of Total Experience Management: Essential Insights for Business Leaders
Lou Carbone, Founder and Chief Experience Officer, ExperienceEngineering

 

New insights into how consumers arrive at decisions are rewriting old rules for business. Science is proving that as much as 95% of human thought, emotion and action are rooted in the unconscious mind. This illuminating session explores proven methods for understanding the unconscious drivers that influence customer behavior. Carbone offers actionable ways to translate these insights to more valuable—and competitive—customer experiences. Many organizations are dealing with approaches rooted in decades old process improvement and are getting disappointing results. Carbone moves thinking from the Industrial Age to the world in the 21st Century.

 

3:00 - 4:00 pm

Breakout Session - Human Resources/Marketing

7 Important Things I Have Learned About Discipline and Discharge
Robert Boisvert, Attorney & Shareholder, Fredrikson & Byron, P.A.

 

An experienced employment lawyer shares the key lessons he has learned over the last 30+ years helping employers with difficult employee discipline and termination situations.

 

Learning Objectives:

  • Educate employers as to employment law risks created by discipline and termination decisions.
  • Provide employers with practical strategies for effectively addressing performance and behavior issues.
  • Provide employers with practical strategies for reducing their legal risk when disciplining or terminating employees.

 

Breakout Session - Finance/Revenue Cycle

2018 Healthcare Hiring & Compensation Trends
Jennifer Carlson, CPA, Metro Market Manager, Robert Half

 

This presentation offers an overview of the hiring outlook for healthcare administrative, revenue cycle, and accounting and finance professionals. Topics covered include healthcare employment trends, types of healthcare personnel in demand, hot roles and compensation trends, a regional overview, recruiting and retention strategies and salary negotiation tips. We’ll also go over factors driving increasing job growth in the healthcare industry.

 

 Learning Objectives:

  • Learn about current hiring and compensation trends in the healthcare industry.
  • Understand factors driving increasing job growth in healthcare.
  • Discover regional variances in Minnesota healthcare hiring and compensation.

Breakout Session - Information Systems

Ransomware Checklist: Steps Your Practice Can Take to Protect Itself
Charles Killmer, NetGain

 

Course will cover a list of tips that practices need to consider to protect themselves from ransomware. Ransomware is evolving. The criminals are testing different variations of the malware in an effort to extract even more money from the victims. As healthcare providers, it's a scary thought to have even one computer compromised. Understanding how ransomware works and learning how to prevent compromises are critical to protecting your patient healthcare data.

 

Learning Objectives:

  • Uncover the methods and means used by social engineers.
  • Explain how to identify your weak points and areas of risk.
  • Reveal strategies for avoiding psychological manipulation.

Wednesday, March 7

8:45 - 9:45 am

General Session

Innovate or Perish: The Forces That Will Shape Healthcare Over the Next Decade
James Hereford, President & CEO, Fairview Health Services

 

Learn about the forces that James Hereford, President and CEO of Fairview Health Services, believes will shape health care over the next decade, why adaptation and innovation will be critical to success, and how Fairview is responding to deliver the care of tomorrow.

 

Learning Objectives:

  • Learners will demonstrate an understanding of the need to innovate and adapt throughout the next decade.
  • Learners will demonstrate an understanding of the forces that will be shaping health care over the next decade.
  • Learners will demonstrate an understanding of Fairview's responses and the need to innovative over the next decade.

 

10:30 - 11:30 am

Breakout Session - Human Resources/Marketing

Healthcare Management: Undergraduate Degree Programs & Internships
Moderator - Mark Fisher
Panel - Shelly Gompf, Alyssa Maples, Annie Belde, Susan McClernon, Mark Pottenger, Matt Brandt, Alyssa Nordberg

 

Minnesota is experiencing rapid growth of undergraduate degree programs and Internships in Healthcare Management; Can your practice benefit?

 

Learning Objectives:

  • Learn about the growth in Healthcare Management undergraduate degree programs. How prevalent are they? What's included in the curriculums? What knowledgebase can an undergraduate of these programs be expected to have?
  • Understand the role of internships in Healthcare Management undergraduate degree programs. What is required of the student intern? What is expected of the internship sponsor?
  • Identify and discuss the challenges and benefits of internships. Learn from the experience of others who have utilized interns and from students who have completed internships.

 

Breakout Session - Finance/Revenue Cycle

Fraud in the Revenue Cycle
Kelly Salwei, CPA, CMA, Audit Principal and Andrea Addo, MBA, CPA, CFE, CITP, Audit Principal, Fraud & Forensic Group, Olson Thielen & Co., Ltd.

 

With the increase in high deductible plans a larger portion of patient revenue is billed to the patient creating a higher risk of fraud in the revenue cycle. Does YOUR medical group have the right controls in place to prevent and deter fraud and abuse? Multiple payors, self-pay allowances, etc. create risks around the revenue cycle. Payments could be coming in that never get recorded on the books! Don't wait until it's too late, take care now to address these risks! In this session, we will look at real-world cases and illustrate how weaknesses in controls could expose your practice to skimming or improper revenue recognition. We will discuss what controls could minimize fraud and abuse losses. By becoming familiar with these examples and understanding the right controls, your medical group will be in a better position to manage and safeguard your organization from tremendous financial risk.

 

Learning Objectives:

  • Understand fraud schemes and identify risk areas in the revenue cycle.
  • Identify and evaluate weaknesses in internal controls in the revenue cycle.
  • Understand ways to mitigate weakness and monitor internal controls in the revenue cycle.

 

Breakout Session - Information Systems

White Hat Attacker
David Anderson, OSCP, Manager, Information Security, CliftonLarsonAllen LLP

 

Hackers and organized crime have monetized their activities and created a lucrative and robust black market industry for stolen personal financial information and personal identifiable information. Often times, we make it far too easy for hackers through a variety of systemic weaknesses. This presentation will walk through what a real life attack and discuss ways it could have been mitigated.

 

Learning Objectives:

  • Recognize the different ways hackers can gain access to your systems.
  • Understand the threats targeting end users.
  • Learn controls that can mitigate attacks.

 

1:00 - 2:00 pm

Breakout Session - Human Resources/Marketing

Emerging Digital Marketing Trends in Healthcare and Keys for Success
Craig Baillie, Partner/Account Director, Brave New Media and Christian Betancourt, Head of Digital, Brave New Media, Brave New Media

 

The digital marketing landscape is ever evolving. From new platforms to changing preferences, today’s healthcare consumer has endless ways to research treatments, select providers and access their medical records. Learn about emerging trends in digital marketing and how healthcare organizations can harness these trends to drive meaningful and measurable results.

 

Learning Objectives:

  • Learn about emerging trends in digital marketing and their impact on the healthcare sector.
  • Learn how to harness these trends to create meaning digital experiences for your patients, partners and employees.
  • Walk away inspired to leverage digital marketing to reach the right consumers, at the right time with the right message.

 

Breakout Session - Finance/Revenue Cycle

Clinic Best Practices for Point of Service Collections and Self-Pay Follow up
Tony Yanni, Operations Manager, Alltran Health Services, Inc.

 

This program will assist the attendees in better understanding the responsibilities the patient has regarding Co-Pay and Self-Pay when receiving their health care at the clinic. This presentation will discuss the new role that patient access staff and financial counselors must play in developing an effective Patient Access Team. Today's patient access team and financial counselor team are facing a much more difficult environment with higher deductible and co-pay which the patient often struggles with when receiving care. This program will identify tools of training for your teams and why in the years to come staff and management need to properly educate their patients and elevate the training of staff to meet the new demands of high co-pay and deductibles.. This is a hands on training that will increase self-pay cash significantly and lower self-pay outstanding concerns. It will address these concerns with an emphasis on compassion, dignity and respect that must be maintained by better education for the patient and your staff.

 

Learning Objectives:

  • Increase in self-pay collections begins with the training of your staff and assisting them in better understanding why they need to improve in the areas of co-pay collections and self-pay reduction.
  • Education is key to success in this area. It requires changes in policy and procedures. This presentation will give real hands on training and scripting for staff. It will provide tools to educate your entire organization in better understanding the significance of the change for the patient and the organization.
  • The process of self-pay procurement requires not only patient access changes but also changes in how follow up after a patient has visited the clinic needs to take place. Scripting and Best Practices will be discussed as the keys to success in this significant revenue area.

 

Breakout Session - Information Systems

Financial Controls for IT Security
Caroline A. Minnick, CPA, CISA, CCSFP, Manager, Health Care, CliftonLarsonAllen LLP

 

It is now estimated that the cost of cybercrime has surpassed the global trade of all illegal drugs combined. Hackers have learned how to make money and they are putting significant time and effort into that activity. A lot of these attacks target people in the finance department, or systems that are used by the finance department. In this presentation we will cover some of these types of attacks and what organizations can do to mitigate their risk.

 

Learning Objectives:

  • Learn about the cybercrime industry.
  • Identify common attacks that target the finance team.
  • Understand ways organizations can better protect themselves.

 

2:15 - 3:15 pm

General Session

Conference Recap
The Theater of Public Policy - Improv Group

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