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Sessions

Thursday | Friday

Thursday, July 27

8:30 - 9:45 am
OPENING KEYNOTE

Passion! 8 Steps to Reignite Yours

Mark J. Lindquist, Entertainer

 

World Touring Entertainer and actor from ABC’s LOST and CBS’ Hawaii Five-O Mark J. Lindquist offers a keynote that is as entertaining as it is enlightening as he sends you out the door on fire. As working professionals, we could all use a little jolt from time to time. This session may be the only time all year when you take a moment to reflect on the things you need to do to reignite the passion that brought you into the workforce in the first place.

 

Learning Objectives

  • Participants will gain an awareness of the mental roadblocks that stand in the way of progress; this progress can be in our personal lives, the workplace, or in the pursuit of our passions.
  • Audience members will gain an understanding of the importance of a workplace culture that is dedicated to the development of an individual’s strengths. The quickest way to reignite a person’s passion for what they do is to develop a culture that honors the strengths of the individual and allows them to make major contributions to the organization within their strength zone.
  • Members of your team will leave with an expanded vision for their future within your organization. Many of us feel “stuck” from time to time as we progress through our working lives. Whether it is your first week on the job or you are a CEO of the organization, individuals will leave this session with a new vision for the future that will propel them out of the rut and into an exciting journey toward a passion-filled life in all areas, at work and at home.
  • Organizations that experience a high level of burn out are the perfect candidate for this keynote. If your staff is stressed, burning the candle at both ends or short staffed... this talk on reigniting your passion will equip them with the tools they need to rededicate themselves to the mission of your organization.

10:30 - 11:30 am
BREAKOUT SESSIONS

Marketing Your Practice: Thrive with an effective marketing strategy!

Alan Haskins, Nimble Impressions

 

Your “marketing strategy” is a living, breathing thing. You need to first and foremost create one, but then you need to nurture and care for it. Statistics continue to support the claim that a small percentage of marketing strategies are fully executed. Most organizations need not look beyond their past 5 year history to support this reality. This presentation will guide you through the critical elements of an effective marketing strategy, and provide tools to make sure the benefits of your marketing efforts are fully realized. We’ll also analyze all the possible avenues to market your business. Relative to other industries, traditional marketing is a fairly new to the healthcare industry. The industry historically grown on referrals has changed. It’s not enough to rely on referrals or basic marketing efforts any longer to thrive. Nor is it ok to have carefully crafted strategies fail in execution. You will leave inspired, and with a list of items to address or confirm with your organization. Check out this link to prior to the event.

 

A checklist will be provided to each attendee. That list will be highlighted throughout the presentation. Attendees can mark what they believe their current level of coverage they have for the items listed, and make notes from the suggestions and advice we provide.

 

Telemedicine and Digital Health: What Every Practice Needs to Know

Ryan Johnson, Fredrikson and Byron

 

This panel will cover the basic regulatory scheme for telemedicine and digital health, and describe current market trends and revenue opportunities.

 

Learning Objectives:

  • Learn the basic regulatory issues for telemedicine and digitial health.
  • Better understand how practices can strategically use these technologies to increase revenue and improve patient engagement.

 

1:00 - 2:00 pm
BREAKOUT SESSIONS

Structuring Private Equity Healthcare Transactions: Navigating Stark, AKS, and Other Regulatory Issues

Ryan Johnson, Fredrikson and Byron

 

This presentation will explain the increasing role private equity is playing in health care, particularly in connection with physician practice transitions. The presentation will explain current market conditions, how private equity/physician practice transactions are typically (and should be) structured, and regulatory and compliance issues.

 

Learning Objectives:

  • Learn the current private equity/physician practice transaction market.
  • Learn how to prepare for a sale/transaction with a private equity group.
  • Learn how to best structure private equity transactions.
  • Understand common deal terms and indemnities.

 

Courageous Conversations

Scott Nelson, Clarity Central

 

How can we remain clear-minded and calm in the heat-of-the-moment when the pressure is on with internal and external customers? Managing conflict is one of the biggest drains on our energy and productivity. Your conflict management skills must be built with curiosity, courage and credibility if you’re going to maximize your effectiveness. What if it were possible to embrace that difficult employee, client, boss, uncooperative coworker, personal issue, etc. without losing our cool and peace of mind? Most conflict is about needs that have not been satisfied. Behind every complaint is a hidden request. As long as it is resolved effectively, it can lead to personal and professional growth.

 

Learning Objectives:

  • Increase self-awareness and your understanding of others.
  • Understand the difference between performance and behavior.
  • Resolve problems quickly and efficiently.
  • Give and receive feedback effectively.
  • Inspire an environment of credibility.
  • Shift blame to responsibility.
  • Understand resistance.

 

2:15 - 3:15 pm
GENERAL SESSION

Narrow Networks, Unbound Uncertainty

David Glaser, Fredrikson and Byron

 

Private payors are narrowing networks. Reimbursement methodologies are in flux. Private equity is interested in health care. For-profit HMOs may be entering the market. There are legal and practical implications to these developments. This session will discuss things to consider as you contract with private payors and respond to the changes in the insurance market.

 

Learning Objectives:

  • Are narrow networks legal?
  • What are some practical tips for approaching payor contracts?
  • What are the options for groups to work together in the current climate?
  • What are some other hot health law issues?

 

3:45 - 4:45 pm
GENERAL SESSION

Employee Engagement Starts with You

James Olney, Associated Benefits and Risk Consulting

 

Happy employees make for a productive and harmonious work environment, whereas unhappy employees do the opposite. Whether or not employees are happy in your workplace comes down to the things you do to help them be engaged with their work. Employee engagement is about strategically building an employee experience that helps employees feel a sense of purpose, connection, and loyalty. Study after study shows organizations that can accomplish this routinely outperform those that fail to make engagement a priority. So join us for this session to learn why “engagement” is not just another corporate buzz word, but a key factor — if harnessed properly — that can maximize your organization’s success.

 

Learning Objectives:

  • Understand the importance of focusing on employee engagement.
  • Understand how successful organizations are defining and measuring engagement.
  • Understand the key engagement drivers you should be considering for your workplace.

 

Friday, July 28

8:30 - 9:30 am
GENERAL SESSION

Competition and Strategies in Minnesota’s Provider and Payer Markets

Allan Baumgarten, Independent Healthcare Analyst

 

The Affordable Care Act accelerated key trends for Minnesota providers and payers that were already in motion, including consolidation of organizations, flat or declining inpatient hospital volume, growing penetration of high deductible health plans and changes that link provider payment more closely to measures of effectiveness. Providers and payers both face a high level of uncertainty over changes that may occur in the Affordable Care Act, but continue to make investments in facilities, technology, and product development. This session will review those trends, describe the competitive strategies of health plans and provider systems and speculate about the implications of change to the Affordable Care Act.

 

Learning Objectives:

  • Understand the impact of the Affordable Care Act on individual insurance, Medicaid and Medicare, including the role of managed care and changes in payment arrangements; the implications of “repeal and replace” proposal for Minnesota markets.
  • Understand trends toward consolidation in both the payer and provider markets.
  • Understand growth strategies for provider organizations.

 

10:25 - 11:40 am
CLOSING KEYNOTE

MN Healthcare Market Innovations Panel

Matt Brandt, MultiCare Associates; Mark S. Fisher, HealthCare Partners; Brent Wilde, Minnesota Eye Consultants; Dennis Whipperling, PSA

 

Join four of your fellow MMGMA colleagues as they share their vision of the future and innovative approaches to addressing challenges/opportunities in the Minnesota healthcare marketplace. Their presentations will be followed by a lively panel discussion and Q&A session.


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